(Download) "Going to Market with a New Product: St. Lawrence Island, Alaska (Cases) (Case Study)" by Journal of the International Academy for Case Studies " eBook PDF Kindle ePub Free
eBook details
- Title: Going to Market with a New Product: St. Lawrence Island, Alaska (Cases) (Case Study)
- Author : Journal of the International Academy for Case Studies
- Release Date : January 01, 2009
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 62 KB
Description
CASE DESCRIPTION The primary subject matter of this case concerns the evaluation of alternative channels of distribution for a proposed new business. Secondary issues that can be examined include pricing through channels, the marketing concept and real world considerations, and information collection and analysis. The case has a difficulty level of 3 to 4. The case is designed to be taught in 1/2 to 1 class hour and is expected to require anywhere from no outside preparation to 1 hour of outside preparation by students, depending on how the case is presented. If desired, the case can easily be expanded to cover logistics issues.